Sunday, January 30, 2011

Just Who Exactly am I?

DEMOGRAPHIC PROFILE
Median Age: 23
Single
No children
Graduate Student
Median Income: $3,500 (From Financial Aid Work-Study Job)
Heavy debit card user
Apartment Renter

LIFESTYLE
Home Life: houseplants, crafts, do-it-yourself mentality, owns dogs
Audio/Video: iPad and iPod owner, personal laptop
Sports and Fitness: P90X, running/jogging, tennis, outdoor activities 
Other Interests: food, fashion clothing, traveling, art, movies


1. What do you think and feel?

- What really counts?
What really counts in my life is happiness—happiness in where I am in life, what I’m doing, and who I’m spending my time with. Both my family and friends serve as very important foundation in my life, and I cherish knowing that they support me in everything and anything that I choose to do.

- Major preoccupations?
Definitely school. I am currently in my first year of graduate school and am hoping to finish in a year and a half. Being from an Asian household, education has always been of utmost importance. My parents expect me to excel and work hard in everything that I do. They have often told me to treat school as my “full-time job.” I don’t want to let them down, or myself.

- Worries & aspirations?
Perhaps my biggest worry is not ending up where I want to be, and not having the career that I feel is right for me. I have invested so much time and money in school studying something that I am unsure of whether I am really passionate about. I know people say that it’s never too late to do something else, but monetarily, I feel that it can be a struggle.

As for my aspirations, one thing that I am sure about is my love for food, and basically everything that encompasses food. So, one day in the near future, I hope to work for the Food Network in New York City. Food Network is committed to exploring new and different ways to approach food, which I find intriguing and captivating. However, as a backup plan if that should fall through, I hope to do marketing for a large company like Unilever or PepsiCo and get involved with consumer product brands in the food and beverage industry.

2. What do you see?

- Environment?
My personal environment must be simple and orderly. I am a perfectionist and neat-freak so due to the fact that I need order in my life, I also need order in my environment.

- Friends?
My friends mean everything to me and there are a select few that I am close to. Throughout my life, I have met many interesting people and have formed many acquaintances along the way, but there are always my close friends that I will never lose touch with. And although we are pulled apart to different cities due to careers and familial obligations, the bond that was made is never lost.

- What the market offers?
It is difficult to keep up with what the market offers because there are always so many different products and services offered the average consumer. It is often said that variety is the spice of life, and I agree with that. I enjoy having the option of changing things up every so often and buying different brands.

3. What do you say and do?

- Attitude in public?
I am generally a shy person when I am around unfamiliar faces; however, I do try and make an effort to socialize and meet new people. I also almost always have a smile on my face.

- Appearance?
I love fashion, but I don’t really keep up and read about new and upcoming trends. I tend to simply purchase what I think is aesthetically pleasing, and just go with it. As a college student with limited pocket change for clothes, I tend to stick to clothing that is comfortable, versatile, and affordable.

- Behavior towards others?
I am a friendly individual that is sincere and genuine. Being an optimist, I always see the glass as being half full. I am also generally a very positive person and find pleasure in being a good listener.

4. What do you hear?

- What friends say?
Currently, as many of my friends are in the same stage of life as I am in, popular topics that are often discussed include career choices, relationship issues, leisure activities, and upcoming events.  

- What bosses say?
I am a very diligent worker and also a fast learner. Many supervisors that I have had in the past have told me “Good Job, keep it up!” I am very organized and often create to-do lists to ensure that I finish all the duties assigned to me in a timely manner. I also make sure to deliver quality work that I am proud of.  

- What influencers say?
Influencers say things in such as a way that persuades others to follow them. They are early adopters as well as activists and get those around them involved. Influencers can be very convincing and often pave the way in setting trends. I actively listen and take heed of their advice, but may not necessarily follow or get involved unless I feel that it is beneficial or of personal interest to me.

5. What are your pain points?

- Fears?
I fear working full-time until I’m 65 years old and finally able to retire. Being in school for so long and having so much free time is something that I have come to enjoy. I like working around my own schedule and doing things whenever I want to do them. Working in a cubicle (and hopefully an office one day) from 9am-5pm is a bit terrifying at this moment in time.

- Frustrations?
I hardly get frustrated. I am an extremely patient person as shown by my love for 1000 piece puzzles. Whenever a difficult challenge occurs, I take time to rationalize and think of the best solution so that I can efficiently and effectively choose the best option to complete the difficult task at hand.

- Obstacles?
Personally, I feel that my main obstacle is narrowing down what I want to do with my life and finding the correct career path for me. I don’t want to be trapped doing something that I don’t enjoy for the rest of my life.

6. What do you hope to gain?

- Wants/needs?
Ultimately, I want to be happy. I want to be constantly challenged and never stop learning. I want to travel to all the continents except Antarctica. I want to not worry so much about the future. And I need my family and friends by my side for support and encouragement.

- Measures of success?
I measure success mostly in terms of personal achievement and happiness in life. However, I would be lying if I said that money didn’t play a factor.  

- Obstacles?
Maintaining a life of happiness and fulfillment. By keeping a sensible head on my shoulders and surrounding myself with people that love me, I feel that a happy and fulfilling life is definitely possible!

1 comment:

  1. Good detail on the answers- I would like to see the narative speak to the marketer's perspective. (How can he/she use this narrative to target you as a consumer?)

    ReplyDelete